The production of postcards was introduced in the late 19th and early 20th centuries as an easy and quick way for people to convey messages, they became extremely popular.
In 1865, an "Open post-sheet" made of stiff paper was first proposed by Prussian postal official, Dr. Heinrich von Stephan. He suggested that one side would be saved for a recipient location, and the other for a concise message. His proposition was denied of being excessively extremist and authorities didn't completely accept that anybody would enthusiastically surrender their privacy.
In October 1869, the post office station of Austria-Hungary acknowledged a similar proposition without pictures, and 3 million cards were sent inside the initial 3 months. With the flare-up of the Franco-Prussian War in July 1870, the public authority of the North German Confederation chose to accept the exhortation of Austrian Dr. Emanuel Herrmann and gave postal for warriors to reasonably send home from the war ground.
Golden Period for Postcards
The time of 1900 to 1915 is supposed to be the brilliant period of postcards ever. Up to 12 times each day in enormous urban communities postcards were proficiently and successfully the instant message of their time were conveyed and gotten. It was considered modest and more helpful to send postcards.
The earliest known printed picture postcard was made in France in 1870 with a picture on one side. The cards had a lithographed design imprinted on them containing meaningful pictures of heaps of combat hardware on one or the other side with the engraving "Battle of 1870".
Introduction of Postcards in India
A Journey in Early Picture Postcards, July 1879 denoted the presentation of postcards in India. The postcards were imprinted on a medium-light buff or straw card, "East India Post Card" was engraved on the card, alongside the image of the head of Queen Victoria in the upper right-hand corner.
In 1899, the word "East" was dropped and left just "India Post Card" on the inscription. As printing gained momentum in the nineteenth century, many experimented with special edition postcards made by prominent artists of the time.
As the years went on, more photographers and studios in the Bangalore-Madras, India, began producing visuals on postcards to boost the Indian market. We can still find postcards from the 1930s captioned in English and Tamil in the National Library of Kolkata. Ethnicity, gender, caste, and occupation were the focal point when portraits of Indian natives made it on the postcard.
As per exact records of the British postal services, more than six billion postcards went through its postal framework somewhere in the range of 1902 and 1910. Without a doubt, postcard dissemination presents both one-of-a-kind issues and openings for the historical backdrop of photography.
With the British reign in India, the 1900s to 1930s saw the postcard as a means of communication for Europeans in colonies to connect with their families back home.
The first postcard post-independence bore the new stamp design of the Trimurti in bright green in 1947, in the historic year of Independence for India. This was introduced in December of 1949. Many others were printed flaunting the images of Mahatma Gandhi—one with him holding a child, one where he’s spinning, at Sabarmati, and so on.
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