The early mass-printed postcards had no photos on them. They were intended to convey a stamp and the "mail to" address on one side. The opposite side was utilized for the sender's message. In 1861 (in Philadelphia, U.S.), John P. Charlton got a copyright on a private postal card in 1861. Be that as it may, his patent application was declined. Charlton offered his copyright to H. L. Lipman, who delivered and sold the Lipman's Postal Card. It was a non-pictorial message card with a stamp box and address line on one side and a clear message space on the other. Publicists utilized Lipman cards to print messages and outlines. He is viewed as the dad of the advanced postcard. These cards were utilized until 1873 when the United States gave the public authority postal card.
This made sending postcards to another country a lot less expensive, and less confounded.
The United States postal assistance accepted the postal card in June 8, 1872. In any case, it wasn't until an understanding reached at the principal Postal Congress that permitted postal cards to be sent universally, which produced results July 1, 1875.
During the 1880s, numerous postcards were printed with little outlines or plans (called vignettes) on the message side, at first in Black and White, yet progressively additionally in shading. Gradually, Germany came to overwhelm the business of chromolithography, with numerous postcards being printed there. Countless these included delineated perspectives on a town and the articulation Gruss Aus (or, Greetings from), leaving sufficient room for a message.
Toward the decade's end, the Eiffel Tower made its introduction on the Exposition Universelle of 1889 that occurred in Paris. French etcher Charles Libonis planned postcards for the event including the landmark, which was the tallest pinnacle on the planet at that point. The oddity postcards, which could be sent from the Eiffel Tower itself, were a lot of cherished by the guests and became known as Libonis.
During the period of 1890's photography was seen to be used in postcards. It gained the popularity with a w very rapid pace over the next few decades. All question of subjects were shot with topographics (metropolitan road scenes and general perspectives) being a repetitive point.
In 1893, The World's Columbian Exposition opens in Chicago, a world reasonable where 46 countries took an interest with displays and attractions. More than 26 million individuals visited the reasonable, and for a considerable lot of them, this was a unique opportunity to find what lies past their own nation's lines. 
Distributer Charles W Goldsmith took advantage of the lucky break to create an oddity set of true postcards, showing the structures and other fascinating segments of the presentation with regards to shading. These were the principal industrially delivered pictorial postcards to be printed as a trinket in the United States, and they ended up being a shocking hit.
In June of 1897, the World Association Kosmopolit was established in Nuremberg, a postcard gathering club with huge number of individuals. They would send postcards to one another with the hello Gutferngruß, mentioning a return card to be sent back, in this manner gathering postcards from everywhere the world.
The affiliation was dynamic until the First World War, and at its pinnacle counted with in excess of 15 000 individuals in Germany alone.
Golden Era of Postcards
Period of 1900 to 1915 is said to be the the golden era of postcards in history. Up to 12 times a day in big cities postcards were efficiently and effectively the text message of their time were delivered and picked up. It was considered as a cheap and more convenient to send postcards.
Grand scenes, representations, displays, regal visits, comical scenes or even recent developments were immediately imprinted in postcards soon after occurring. The many enduring instances of such postcards tell a striking image of the time.
Postcard with hand-written message
In 1902, the British Post Office permitted messages to be composed on one portion of the side typically saved for the location, preparing for the separated back time of postcards. This left the converse side of the card allowed to be totally loaded up with a picture.
Be that as it may, these postcards couldn't be sent to another country until other Universal Postal Union individuals consented to do likewise. A settlement on the matter was reached at the Sixth Postal Union Congress in Rome, in 1906.
Postcard in India
By the above reading we can clearly say that postcard hit the business sectors first in Austria internationally, but the equivalent was conceptualized by German postal authority Dr. Heinrich von Stephan in North Germany in 1869. It was the better piece of 10 years when the instrument appeared in the Indian subcontinent.
As indicated by the book "Picturesque India: A Journey in Early Picture Postcards", July 1879 denoted the presentation of postcards in India for just a quarter anna. Imprinted on a medium-light buff or straw card, "East India Post Card" was recorded on the main item, alongside the diademed head of Queen Victoria on the upper right-hand corner. On a worldwide scale, well known landmarks like the Eiffel Tower started highlighting on the postcards in 1889. A Heligoland card, presented in 1889, is accepted to be the first-ever postcard to be imprinted in quite a while.
Quick forward twenty years—in 1899, the word 'East' was dropped, leaving just 'India Post Card' on the engraving. 
According to my research, before photography had its spot on the card as a super durable element, lithograph print, woodcuts and blasts were the main viewpoints accessible. As printing acquired force in the nineteenth century, many explored different avenues regarding uncommon version postcards made by noticeable specialists of the time.
With the British reign in India, the 1900s to 1930s considered the postcard to be a method for correspondence for Europeans in states to associate with their families back home. Reports express that around six billion postcards were couriered through the British framework somewhere in the range of 1902 and 1910. Catches of one's view while voyaging became famous during the Yuletide and India was a typical nation to be seen. In any case, in these situations, local people were infrequently found in the photos—landmarks and void scenes were stylish. Then again, many intriguing or even unfortunate occasions would track down their direction on the essence of the card.
As the years continued, more photographic artists and studios in the Bangalore-Madras belt started delivering visuals on postcards to help the Indian market. One can in any case observe postcards from the 1930s inscribed in English and Tamil. Identity, sex, rank and occupation were the point of convergence when pictures of Indian locals made it on the postcard.
Come 1947, the memorable year of Independence for India, the main postcard post-autonomy bore the new stamp plan of the Trimurti in radiant green. This was presented in December of 1949. Obviously, numerous others were printed parading the pictures of Mahatma Gandhi—one with him holding a youngster, one where he's turning, at Sabarmati, etc. With the development of the new capital, Delhi, numerous significant milestones of the city turned into a well known element on the cards.
In 1979, an astounding 2,100 million postcards were being conveyed the nation over, states a P&T office discharge praising the centennial of Indian postcards.
Lamentably, the presentation of STDs (Subscriber Trunk Dialing) and PCOs (Public Call Offices) in the nation hindered the development of the cards during the 1990s. In 1993, be that as it may, India Post delivered rivalry postcards after a well known show Surabhi with a week after week test. This created some buzz.
As we might have envisioned, the appearance of the web in the 21st century brought the start of the finish of the postcard's fame. Thus, India Post chose to run another plan to keep the business significant. In 2002, the Meghdoot Postcard was presented, offering promoters space on the location side. Exist anymore help, be that as it may, not exists. The choice of promoting was a lot later adjusted element when contrasted with the worldwide market for the publicizing card on the planet was in Great Britain, as ahead of schedule as 1872.
Shockingly, the postcard is not any more the 'IT' thing. There are more straightforward methods of speaking with your cell phone in the center of your hand. That being said, postcards have not totally been completely destroyed either. More independent organizations have figured out how to consolidate innovation and print to concoct current postcards, where one can just utilize an application on the portable to arrange a manually written note for their friends and family. Some devoted fans actually purchase and use them when on their movements. You will see numerous book shops across India selling postcards with photographs of nearby scenes toward the front.
The fate of the postcard in its conventional structure might be rough, but with the ubiquity of blended media, who can say for sure what else is conceivable?
Fun Fact: The standard size of the postcard has generally remained predictable, particularly after a boycott in Great Britain controlled the development of bigger aspects.
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